The entertainment industry has developed rapidly and steadily in recent years in Uruguay. MovieCenter, the largest multiplex in the country, chose CINESTAR for the management and control of more than 25 movie theatres on 3 complexes throughout Montevideo.
From the platform design to its implementation and support, all the management of this major entertainment center was entrusted to CINESTAR , who installed the management system for the first time in the complex located in Punta Carretas Shopping.
The implemented project includes the interconnection of all three complexes and covers the configuration of the scheduling of all movie theatres, sales and ticket booking, managing the sale of snacks, stock control and issuing the corresponding reports, tailored to the needs of company managers. Annually, the services provided by MovieCenter involve more than 5 million transactions, which are operated in real time by CINESTAR , enabling online monitoring of all operations.
The opening of this theater, the most modern in Uruguay, became a new challenge for CINESTAR , since the management control strategy involved the development of new features, such as numbering of the 650 seats, the assignment of different prices for different areas, telephone reservations and sales revenue.
The experience gained with MovieCenter strong> was the basis for a continuous improvement of CINESTAR strong>, a business division of Cadenas & Lopez strong> Informatics of Uruguay who has since is chosen by entertainment complexes in several countries for his flexible and efficient management.